Best Email Tools to Try in 2025

With so many messengers available these days, it would be easy to assume that emails are a thing of the past, but the numbers prove otherwise. Not only are email tools still around, they are just as strong as they were years ago, and are even thriving. As Chris Penn once said, “Email is the most valuable piece of real estate on the internet.” And that quote still rings true.

According to recent research, the average ROI for delivered emails for every buck spent is $36 — the highest of any digital marketing channel. What’s more, with the email user base continuing to grow, and over 4.6 billion people sending emails daily, we can expect even greater engagement with email in the coming years.

Whether you’re a solopreneur, small business, or part of a full-blown marketing team, finding the right email tool can make or break your campaigns. The good news? There’s no shortage of options. The tricky part? Picking the one that ticks all the right boxes for you.

Below, we’ve rounded up 15 of the best email tools to try in 2025. We’ll walk you through their strengths, possible dealbreakers, and who they suit best. Let’s dive in!

Best Email Tools in 2025 You Should Give a Try

Before we delve into the details, let’s take a quick look at the side-by-side comparison of the top email tools in 2025. This will help you figure out what options you have and which platform meets your goals best.

ToolStandout FeaturesShortcomingsBest For
SenderBeginner-friendly, drag-and-drop builder, automation, analyticsLimited integrations, basic design flexibilitySmall businesses, beginners
OmnisendMulti-channel (email, SMS, push), eCommerce workflowsBasic reporting, slight learning curveeCommerce brands
BrevoAll-in-one suite, CRM, SMS, transactional emailsClunky UI, limited templatesGrowing businesses needing email + CRM
KlaviyoData-driven segmentation, Shopify integrationExpensive, not ideal for non-eCommerceAdvanced eCommerce marketers
MailchimpUser-friendly, templates, A/B testingPrice scales fast, limited automationSmall businesses, freelancers
ActiveCampaignAdvanced automation, CRM, dynamic contentSteep learning curve, older UIPower users, scaling teams
SendXUnlimited sends, heatmaps, budget-friendlyFew templates, fewer integrationsBudget-conscious marketers
Constant ContactEvent tools, real-time tracking, AI content suggestionsBasic automation, limited workflow customizationNonprofits, event marketers
DRIPVisual automation, eCommerce focus, SMSHigh price, not beginner-friendlyScaling eCommerce stores
HubSpotAll-in-one CRM+email, personalization, smart content builderPricey, overkill for small teamsTeams using HubSpot or needing CRM
GetResponseLanding pages, webinars, conversion funnel builderDated UI, feature gatingContent marketers, educators
EmailOctopusSimple builder, Amazon SES integration, affordableBasic features, limited automationStartups, basic needs
KitAI marketing assistant for Shopify, social/email suggestionseCom-only, limited customizationShopify solopreneurs
AWeberAutoresponders, AMP support, high deliverabilityDated UI, basic automationSmall biz, reliability-focused
BeehiivNewsletter templates, monetization tools, referral growth toolsLimited integrations, not for general marketingWriters, bloggers, content creators

This was just a quick glimpse into the best email services, but remember, it’s not just functionality that matters, though it certainly should come among first on the list. What is also important – and we’d put a stress here — is to find a reliable email vendor who’s putting security in the first place.

Sender

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Sender is a no-fuss email marketing tool that packs a punch for small teams. It’s built for simplicity, without compromising key features like automation and reporting. The platform is intuitive, with a user-friendly interface that gets you up and running in no time. Even if you’re not a tech whiz, you’ll find Sender easy to navigate and effective for growing your list.

Standout Features

Sender is known for its simplicity without skimping on performance. It offers:

Shortcomings

Best for

Small businesses and beginners, looking for an easy-to-use, budget-friendly option.

Omnisend

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Omnisend is an eCommerce-focused platform that brings email, SMS, and push notifications together. It’s a true multi-channel powerhouse built to drive sales. Designed specifically for online stores, it helps automate customer journeys with minimal fuss. With drag-and-drop tools and ready-made workflows, it’s a favorite among Shopify and WooCommerce users.

Standout Features

Omnisend is built with eCommerce in mind. It shines with:

Shortcomings

Best for

E-commerce brands, looking to streamline marketing in one place.

Brevo

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Brevo, formerly known as Sendinblue, is an all-in-one marketing suite with a strong focus on automation, CRM, and transactional messaging. It’s ideal for businesses that want to combine customer management with robust email campaigns. With tools for both marketing and transactional messaging, Brevo is a solid pick for long-term growth. Plus, it handles SMS and chat, too.

Standout Features

Formerly Sendinblue, Brevo has grown into a powerful all-in-one platform:

Shortcomings

Best for

Growing businesses that want email plus CRM without breaking the bank.

Klaviyo

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Klaviyo is the go-to platform for data-driven eCommerce email campaigns. It’s built for marketers who want to dig into segmentation and personalization. With deep integrations into platforms like Shopify, it pulls in real-time data to help fine-tune your messaging. If you’re big on analytics and like to test and tweak, this tool is for you.

Standout Features

Klaviyo has carved a niche with data-driven email:

Shortcomings

Best for

Data-hungry eCommerce marketers who want to personalize at scale.

Mailchimp

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Mailchimp is one of the most recognizable names in email marketing. Known for its ease of use, this email tool is great for getting started and scaling up. It offers a smooth experience for beginners, with lots of pre-built templates and helpful tips along the way. If you want to grow without diving into complexity too quickly, Mailchimp is a safe bet.

Standout Features

The OG of email marketing tools, Mailchimp remains popular:

Shortcomings

Best for

Small businesses and freelancers just starting out.

ActiveCampaign

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ActiveCampaign is a powerful tool that blends email marketing with sales automation and CRM functionality — ideal for scaling businesses. It’s feature-rich, offering advanced segmentation, dynamic content, and deep automation capabilities. Though it’s not without a learning curve, once you get the hang of it, the tool becomes a central hub for managing the customer journey. 

Standout Features

ActiveCampaign offers a lot under the hood:

Shortcomings

Best for

Power users and growing teams that want deep automation.

SendX

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SendX is a feature-rich platform that stands out for its affordability and unlimited email sends, making it attractive for budget-conscious users. It delivers solid performance without a hefty price tag, which makes it great for startups and small teams. The platform’s interface is straightforward, and the heatmap feature gives a nice visual on what’s working. 

Standout Features

SendX aims to be powerful yet affordable:

Shortcomings

Best for

Cost-conscious marketers who want bang for their buck.

Constant Contact

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A longtime player in the email space, Constant Contact combines event marketing tools with classic email features. It’s designed to help you engage your audience without needing much technical skill. The platform is especially useful for those who run events, webinars, or community outreach. If you’re looking for reliability and ease, this one checks both boxes.

Standout Features

This old-school tool has kept up with the times:

Shortcomings

Best for

Nonprofits, event-based businesses, and beginners.

DRIP

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DRIP focuses on advanced marketing automation for eCommerce businesses. It’s designed for those who want more than just basic email blasts. Think of it as a toolkit for building personalized, data-driven journeys that convert. If you’re serious about scaling your store and segmenting your audience with precision, DRIP is worth a look.

Standout Features

Drip positions itself for serious eCommerce players:

Shortcomings

Best for

Online stores ready to scale with personalized messaging.

HubSpot

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HubSpot’s email marketing capabilities are baked into its larger CRM platform, offering powerful tools for segmentation, personalization, and reporting. It’s a one-stop shop for marketing, sales, and support, all wrapped into one interface. While it’s more than just email, that’s what makes it powerful—everything works together. 

Standout Features

HubSpot’s email tools are part of a bigger picture:

Shortcomings

Best for

Teams already using HubSpot or wanting an all-in-one CRM + email platform.

GetResponse

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GetResponse is a full-suite marketing tool with strong support for email, landing pages, and webinars – perfect for lead nurturing. It’s great for marketers who run full campaigns, not just newsletters. The funnel builder is especially useful for turning leads into customers through a guided experience. If you need more than email in one place, GetResponse delivers.

Standout Features

GetResponse combines email with other marketing needs:

Shortcomings

Best for

Content marketers and educators who run webinars or funnels.

EmailOctopus

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EmailOctopus is a lightweight and wallet-friendly solution ideal for creators and small businesses that need basic, effective email campaigns. It’s simple, efficient, and hooks into Amazon SES for high deliverability at low cost. You won’t find fancy automation here, but for straightforward emailing, it does the job. 

Standout Features

A budget-friendly Mailchimp alternative:

Shortcomings

Best for

Startups and bootstrapped creators, needing basic email campaigns.

Kit

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Kit is an AI assistant that helps Shopify store owners run simple marketing tasks, like sending product emails and managing Facebook ads. It acts more like a helper than a platform, nudging you to take smart actions. From writing emails to posting on social media, Kit saves you time and brainpower. It’s ideal for solo shop owners who need a little extra marketing muscle.

Standout Features

Kit is less of a traditional tool and more of a virtual marketing assistant:

Shortcomings

Best for

Shopify store owners who want a hands-off marketing sidekick.

AWeber

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AWeber has been around for decades, offering a no-frills solution for businesses who want reliable deliverability and quick campaign setup. It’s a dependable platform with solid customer support and high inbox placement rates. While it may lack the flash of newer tools, it gets the basics right. If you want a platform that just works, AWeber fits the bill.

Standout Features

AWeber has been around for a while and still holds its ground:

Shortcomings

Best for

Small businesses and solopreneurs who value reliability.

Beehiiv

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Beehiiv is a modern platform designed for newsletter creators, offering beautiful templates and monetization tools to help you grow your audience. It’s tailored for writers and publishers who want to grow and engage their subscriber base. The platform makes it easy to set up paid newsletters and referral programs. If content is your product, Beehiiv is what you need.

Standout Features

Beehiiv is made for newsletter creators:

Shortcomings

Best for

Newsletter writers, bloggers, and creators building subscriber communities.

Email Safety and Smart Practices

When choosing or using any email platform in 2025, security should be top of mind. With phishing scams and email fraud on the rise, the right tool should help protect both your business and your subscribers. Many platforms now offer features like domain authentication, spam testing, and compliance with GDPR and CAN-SPAM regulations.

For businesses handling sensitive customer data, implementing encrypted email services can add an extra layer of protection. These services ensure that even if an email is intercepted, its contents remain unreadable to unauthorized parties.

It’s also wise to be aware of disposable email addresses. While they can be useful for quick signups, they often clutter your list and affect deliverability rates. A good email platform should help you identify and manage such addresses to keep your list clean.

What to Look for in an Email Tool?

Not all email tools are created equal. If you want to find the right tool for your needs, there are a few things you should keep an eye on. First things first, it’s the ease of use. If it takes you hours to figure out how to send a simple campaign, it’s probably not the tool you need.

Secondly, it’s automation. Does the email tools allow you to set up workflows like welcome emails, cart recovery, or follow-ups without needing a developer? If you feel like there’s a learning curve there, and getting the knack of the functionality will take you a long time, it will make sense to look in another direction. 

Emails don’t necessarily have to have fancy templates, but if you’d like to stand out and keep your brand sharp, good-looking templates will be an added bonus. 

Next, a good email tool should allow for integrations with your website, CRM, and eCommerce platforms. For dropshipping businesses, seamless integration with store platforms and fulfillment tools is especially crucial to keep operations efficient. Furthermore, it would not go amiss to check if the tool offers built-in protections against phishing and spoofed emails — especially for businesses handling sensitive customer data. These features help protect your brand reputation and reduce risks from fraudulent messages.

Last but not least, it’s deliverability. At the end of the day, if your emails don’t reach inboxes, what’s the point of using an email tool in the first place?

What Makes a Good Free Email Software?

A solid free plan isn’t just about price — it’s about value. Here’s what to look for:

Wrapping Up

Whether you’re running a sleek Shopify store, managing a nonprofit newsletter, or just getting started with email marketing, there’s something on this list for you. Take your time, try a few out, and don’t be afraid to switch if something doesn’t feel right. After all, your email tool should work for you — not the other way around.